Nouryon breaks ground on Brazil sustainable ingredients innovation center

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In Brazil, leading specialty chemicals company Nouryon has broken ground on a new customer experience and innovation center in Brazil for its home and personal care business.

The Itupeva facility will help Nouryon work with customers to formulate more effective and sustainable cleaning and personal care products, including fully biobased chelates for cleaning applications and biopolymer-based personal care products.

“The new Itupeva facilit,y is an important investment to advance our growth strategy in the region. By combining our global expertise with local customer insights, we are creating an environment where innovation can thrive and more sustainable solutions for home and personal care can be developed faster and more collaboratively,” said Larry Ryan, Nouryon President, in a press statement. “This milestone reinforces our commitment to customers in Brazil and throughout South America.”

The center is expected to be fully operational by the end of 2026.