In New York, A-list star Natalie Portman has signed on to promote leather alternatives developed and manufactured by Uncaged Innovations. Portman, a long-standing advocate for animal welfare and ethical consumerism, will work with the company to promote the adoption of sustainable, animal-free materials within the luxury and fashion sectors.
Founded by Stephanie Downs and biomaterials scientist Dr. Xiaokun Wang, Uncaged Innovations has developed a proprietary biomaterial using grains as feedstock. The material mimics the quality and performance of traditional leather. The end product emits 95% less greenhouse gases and uses 89% less water and 71% less energy than traditional animal leather.
“As a vegan, I’ve spent years advocating for animals, and teaming up with UNCAGED allows me to amplify that mission. Together, we’re using what we each do best to inspire real change,” Portman said in a press statement.