Seprify’s extraction technology produces the coloring from microcrystalline cellulose sourced from virgin wood pulp.
By integrating Seprify’s cellulose-based technology, Oterra will be able to offer customers a clean-label and renewable alternative that matches the opacity, brightness and whitening effect of titanium dioxide while significantly reducing environmental impact.
As a registered form of microcrystalline cellulose, it can be used across food and beverage categories in compliance with EU and US regulations.
“Oterra has developed one of the largest portfolios of natural colors in response to growing consumer demand for alternatives to artificial colors. While we have good, natural raw materials to replace titanium dioxide in selected applications, this new source of white gives us better options for a broader range of food and beverage applications,” said Luc Ganivet, Chief Innovation Officer, Oterra.