The packaging will specifically use LyondellBasell’s CirculenRenew for the transparent plastic cage of Henkel’s WC Frisch/Bref solid toilet rim blocks.
CirculenRenew polymers are made from renewable feedstocks, such as used cooking oil, through a mass balance approach that enables the production of plastic materials with a 44% lower carbon footprint compared to traditional fossil-based sources.
“Together with partners like Henkel, we are accelerating the availability of high-performance polymers — mechanically and chemically recycled and renewable-based — at scale through our comprehensive CirculenRenew portfolio,” Paula Sanabria Luque, senior director, marketing and commercial development, circular and low carbon solutions, EMEAI, at LyondellBasell, told Packaging Insights.