Produced by United Kingdom’s Fevvers, the material mimic the “fluffy look and billowing movement” of natural feathers—without the need to harm birds.
“I’ve been having the conversation about not killing cows and goats and snakes or any living animal to be made into a shoe or handbag in my industry for over 30 years,” McCartney told Agence France-Presse. “But I realized not that long ago that feathers were a whole other barbaric part of the industry.”
Most feathers used in the fashion industry are made of plastic or are real, taken from birds that may not be humanely raised.
Paris Fashion Week is taking place 29 September to October 7 at venues across the city.