In Australia, sleepwear brand Papinelle is using seaweed-based bioplastic buttons from Uluu.
Based in Perth, Uluu is a biotech company that ferments seaweed to create polyhydroxyalkanoates, a well-known bioplastic. The deal marks the first time Uluu’s material has been used in fashion.
“These buttons may be small, but they represent a major leap in how fashion can rethink materials,” Uluu co-founder and co-CEO Dr Julia Reisser told Business News Australia. “We’re thrilled to collaborate with Papinelle, who share our belief that beauty and sustainability should go hand in hand.”
Uluu added that its materials can be used across numerous products, including films, foams and fabrics.