In Colorado, plastic clog maker Crocs is using algae-based ink from Living Ink Technologies in its Jibbitz shoe charm packaging. To date, the ink has been used by EcoEnclose, Crocs’ packaging partner, in over 3 million cartons. It is the first commercial use of Living Ink Technologies’ ink in a full CMYK print run.
“When EcoEnclose brought the opportunity to partner with Living Ink on this project, I was ecstatic,” said Crocs Senior Retail Operations Manager Amber Bochmann in a press statement. “The idea of being the first brand to incorporate black Algae Ink using a four-color process was very exciting. As you can see by the palette of colors that our Classic Clog comes in, color and personalization shine brightly within our brand.”
Crocs also uses Croslite™ biobased material, produced in partnership with Dow, in many of its clogs.