In Nevada, jeans giant Levi’s has boosted the use Nature Coating’s BioBlack in its denim manufacturing. Nature Coatings, which converts wood waste into high performing black pigments, said Levi’s was among the earliest adopters of BioBlack in 2023 with the launch of its sustainable Wellthreads line.
“Levi’s early belief and implementation of BioBlack was pivotal in showcasing that sustainable solutions can perform at the highest industry standards,” Jane Palmer, CEO of Nature Coatings, said in a press statement. “This expansion to mainstream lines is a significant validation of our vision for a cleaner, more sustainable future in fashion.”
Initially launching across Levi’s UK market, BioBlack is expected to be progressively introduced in the United States and other key global regions. Styles featuring the pigment in currently include: 567® Relaxed Flare, 578® Baggy, and Highland Park Jacket.