In New York, flavors and fragrances giant IFF has launched ENVIROCAP™, its newest sustainable scent delivery system for fabric care applications. The proprietary biopolymer delivers long-lasting fragrance while reducing environmental impact.
According to IFF, consumers are increasingly seeking sustainable choices and expect brands to take responsibility for designing products with the environment in mind. ENVIROCAP™ delivers an “uplifting, long-lasting scent experience” that enhances freshness from wash to wear — while aligning with the growing demand for eco-friendly, high-performing and value-driven fabric care solutions.