In London, Shellworks has launched a fully home-compostable pipette dropper for beauty and wellness product packaging.
Pipette droppers used for serums, oils, and wellness products are typically constructed from fused materials including glass, rubber, and plastic, presenting a sustainability challenge in the beauty industry. Their small size means they slip through recycling equipment, causing nearly all pipette droppers to end up in landfills or incineration facilities, representing millions of units of waste annually.
Shellworks’ pipette is made out of its priority Vivomer material. It is produced from waste biomass using a fermentation process.
“Brands no longer have to choose between sustainability and shelf appeal,” Amir Afshar, Co-Founder & Chief Product Officer at Shellworks, said in a press statement. “We designed this dropper to feel as good as it looks, and to disappear responsibly when it’s no longer needed. This represents a fundamental shift from sustainability as an add-on to sustainability as the foundation of product design.”