Nestlé gives cheese packaging a cheesy origin story

In Panama, food and beverage multinational Nestlé and advertising firm Ogilvy Colombia have introduced a biodegradable cheese wrapper made from whey, a cheesemaking byproduct.

Dubbed “Self-Packing Cheese”, the translucent and lightweight material is already being used to replace plastic packaging for Panama’s ¡Qué rico! cheese brand, according to Hype Beast.

Gastón Potasz, Chief Creative Officer of Ogilvy Colombia, called Self-Packing Cheese “a clear testament to the significant accomplishments of [Ogilvy’s] Impact Lab as we identified an extraordinary opportunity in cheese production: we will be utilizing the whey to produce its own bio packaging, drastically reducing plastic usage.”