In Australia, wallet and bag leader Bellroy will use sustainable materials produced by Modern Meadow in select consumer “carry goods.”
Specifically, Bellroy will use Modern Meadow’s INNOVERA™ biomaterial (formerly known as BIO-VERA®). INNOVERA™ is engineered with plant-based proteins, biopolymers and post-consumer waste to replicate the look and feel of the collagen found in leather.
“With over 80% renewable carbon content, it provides an animal-free solution that integrates into industry standard manufacturing processes,” according to Modern Meadow. It is offered in various colors, haptics and finishes. It is also lightweight and twice as strong as traditional leather.
Bellroy expects products made from INNOVERA to be available in the second half of 2025.