In Germany, chemicals giant BASF has expanded its portfolio of natural-based ingredients with three new personal care products: Verdessence Maize, a natural styling polymer; Lamesoft OP Plus, a wax-based opacifier dispersion; and Dehyton® PK45 GA/RA, a betaine derived from Rainforest Alliance Certified coconut oil.
Verdessence Maize is a biodegradable alternative to PVP and VP/VA polymers in various applications, including clear pump sprays and mousses with a cloud-like foam texture. Lamesoft OP Plus features a 92.3% – 98.5% natural origin content and can be used as an alternative to synthetic, acrylate-based ingredients. It is characterized by its high-opacifying efficacy and offers additional care benefits in rinse-off applications while ensuring easy formulation and cold processing.
Dehyton PK45 GA/RA is readily biodegradable and suited for use in shampoos, shower and bath preparations, as well as skin cleansers where it enables excellent foaming properties.
“As society and future generations are expected to live longer, consumers feel an urge to actively impact their footprint and preserve the earth as the foundation for long and healthy living,” said Dr Boris Gaspar, Head of Market Development Personal Care EMEA. “We support our customers by providing biodegradable alternatives to traditional ingredients, taking into account the consumer desire for responsible beauty routines.”