In New Jersey, Karmuel Young has used Modern Meadow’s biomaterial in his Sustasia Fashion Prize submission.
Specifically, Young used Modern Meadow’s INNOVERA™, formerly known as BIO-VERA®, in his four-in-one jumpsuit that can transition from a jumpsuit to a long coat, short jacket and pants. The renewable material is engineered to replicate the look and feel of the collagen found in leather.
Organized by the Shanghai Fashion Designers Association and yehyehyeh, the 2025 Sustasia Fashion Prize is designed to accelerate sustainable practices and innovation in Asia’s fashion industry. By providing a monetary award and industry support, the prize encourages designers to combine sustainable principles, innovative materials and new techniques into their work. The eight prize finalists from across Asia presented their final works on March 28 to a panel of judges who assessed based on sustainability, innovation, aesthetics and practicality.
Young, whose brand focuses on a modern masculine wardrobe, used camel INNOVERA™ in suede for his design. He created a multi-functional piece with a modern twist for men to wear for different purposes, meant to promote “longevity and timelessness.”
“This is my first convertible look, and it will give men more options to style their wardrobes in a timeless, sustainable way,” Young said in a press statement.