Curaleaf celebrates Dryuary with zero-proof hemp seltzer

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In Connecticut, Curaleaf Holdings, Inc., a leading international provider of consumer cannabis products, has introduced Zero Proof 2.5 mg Hemp THC Seltzer just in time for those participating in the popular “Dry January” health trend.

The delicious, “fast-acting beverage” is now available in 2.5 mg hemp THC, in addition to the 5 mg can, which was launched in Summer 2024. The new flavors and dosage options are now available via major retailers and on-demand delivery services in select states, as well as through the Company’s online storefront, TheHempCompany.com. They can also be found at Curaleaf retail stores in New Jersey, Arizona, and Maine, with additional states coming soon.

“We are proud to be a trusted and reliable industry leader in the quickly evolving market for hemp-derived products,” Boris Jordan, Chairman and CEO of Curaleaf, said in a press statement. “The new 2.5 mg Select Zero Proof Seltzer, and new flavors, exemplify how we respond directly to consumer feedback to deliver an excellent product. We understand that adult consumers are searching for session-able, low dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark.”