Friends & Family Pet Food taps Novel Farms for cultivated pork

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In California, a pet food startup focused on using sustainable proteins has partnered with cellular agriculture firm Novel Farms to source cultivated meat to feed family fidos and felines

According to vegconomist, the companies are developing prototypes with hopes to launch a product in 2025.

Friends & Family Pet Food aims to move from “factory-farmed animal protein to sustainable, humane ingredients by commercializing cultivated & other sustainable protein pet foods.”

Novel Farms was founded in 2020 to develop cultivated pork using a microbial fermentation process and 3D bioscaffolds. In 2022, it unveiled the world’s first marbled cultivated pork loin.