In New Hampshire, leading yogurt brand Stonyfield Organic has launched Sweet Threads, a limited-edition clothing collection made from a sugarcane-based polylactic acid textile. The limited-time marketing campaign aims to emphasize that “while your kid’s back-to-school wardrobe may be made of sugarcane, your kids’ lunch shouldn’t be.”
The collection includes three kid’s short sleeve tee shirts printed with “colorful graphic designs and playful text,” and an adult long sleeve tee shirt. The collection is made of 100% PLA, a plant-based bioplastic that can be made from renewable materials like sugarcane. The production process involves extracting cellulose from sugarcane stalks, which is then spun into fibers and woven into fabric, offering a sustainable alternative to traditional polyester.
“When August rolls around, you can expect to find Stonyfield pouches in kids’ lunchboxes but this year, and we want to be an even bigger part of your back-to-school routines,” said Elizabeth Conover, Stonyfield Brand Director. “With the launch of Sweet Threads, Stonyfield is calling attention to the importance of our nutritious, ZEROg Added Sugar offering in a fun, interactive way that both parents and kids can enjoy. Parents shouldn’t have to worry about how much sugar is in their kid’s yogurt. So, we put sugarcane in their clothes instead as a fun way to remind parents about our new zero grams of sugar added offering.”