The brand powerhouse joins founding consortium members Genomatica, Unilever, and Kao Corporation. The partnership is using Genomatica’s proprietary engineered microorganisms to ferment plant sugars that produce ingredients to make sustainable surfactants. The ingredients will be used in a range of L’Oréal’s products, marking an essential step towards L’Oréal’s goals of 100% eco-designed formulas that “respect the diversity of aquatic ecosystems and 95% of ingredients from renewable plant-based sources or abundant minerals by 2030.”
“At L’Oréal, we believe that science has the power to create a better world, and we are committed to using our expertise to drive positive change in the beauty industry,” Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology for L’Oréal, said in a press statement. “That’s why we have made Green Sciences, our new scientific and sustainable revolution, the cornerstone of our research.”