In Switzerland, running shoe company On has begun a rental program for its biobased Cloudneo sneaker.
Produced using several materials made from castor oil beans, the cost of leasing Cloudneo sneakers runs about $30 a month. When a runner wears out their current sneaker, they can send for a new pair and receive a FedEx label to send their worn out Cloudneo back to On for recycling.
According to On, the eco-friendly program runs about the same annual cost as buying three new pairs of high-end sneakers.