In Korea, a K-Beauty brand owned by retailer Olive Young is offering compact makeup cushions made from biobased polyhydroxyalkanoates and polylactic acid. Usually, the powder-purveying cushion is made of acrylonitrile-butadiene-styrene.
Developed in partnership with CJ Biomaterials, a division of South Korea’s CJ Cheil Jedang, the compacts will be sold under the private label WakeMake at Olive Young stores globally. Using both PHA and PLA improved the cushion’s toughness and ductility, CJ Biomaterials tells BeautyPackaging.com. “This is an important milestone—we expect that the application of bio-based materials in the consumer goods market will expand beyond this launch,” Seung-Jin Lee, head of biomaterials, CJ Cheil Jedang, tells the publication. “We will widely promote the use of PHA in various markets, as it is an eco-friendly material that is effective for industrial-scale use.”
CJ Biomaterials has also partnered with the Banilla Co., which plans to launch biobased cosmetics containers early next year.