In the United Kingdom, a cheeky public relations campaign is promoting safe sex among the over 65s by launching veggie-themed condoms in garden centers.
The brainchild of ad firm Ogilvy and Relate, a relationship support charity, the condoms are made from natural rubber and biodegrade. The packaging is designed to look like seed packets, featuring graphics that are a nod to vegetables that have become associated with sex through emojis, i.e., eggplants and plums.
“[W]e shouldn’t be afraid to talk about the importance of safe sex, regardless of age,” Anjula Mutanda, relationship psychotherapist and president at Relate, tells Scottish ad publication The Drum. “By bringing the sexual health debate to an unexpected environment like a garden center, we’re once again trying to help break down taboos and get people up and down the country talking about the joy of later-life sex.”
The condoms were made by Hanx, a sustainable sexual wellness brand based in the UK.