The company launched its first launched eyewear with biobased nylon in 2019 and has now reached 70% renewable content thanks to the addition of biobased acetate. Product packaging is also recycled plastic.
Music superstars Billie Eilish and Justin Bieber are reportedly fans of the brand.
The company´s brand manager, Suvashish Banerjee, brand manager, Luxottica Group, tells Mint that consumers in the region have indicated a preference for brands that are transparent. “Arnette, which is popular for its distinctive shapes and colors, echoes an easy-on-earth attitude,” he adds. “We have introduced the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. We believe the brand will resonate well with today’s young consumers and Gen Z that will represent a major share of the Indian audience.”
The glasses will start at ₹3, 690 ($49) and will be available on major e-commerce sites and in retail stores in major Indian cities. Luxottica hopes to be in 500 stores by the end of the year.