In Mexico, summer beer mainstay Corona is testing a six-pack holder made of recycled wood fibers and barley straw. The popular beer, whose tagline “Find your beach” invokes its branding as summertime suds, says barley straw on its own was too fragile to hold the beers. A “unique” pulping process and the addition of wood fiber helped the material reach specs.
“Using leftover barley straw is also far more productive than the equivalent area of woodland, and Corona sees this as one path forward to eliminate the need for virgin trees and raw material from their supply chain in the future,” the brand states.
The trial of 10,000 six packs will begin in Colombia this month, and be expanded to Argentina later this year.