The patent-pending device is able to “mimic the muscle texture and marbling of meat by aligning and layering fibers from the bottom up with all-natural ingredients” such as soy proteins.
“The biggest challenge was getting the right fiber alignment and intramuscular fat structure—the marbling. The most expensive steaks in the world are known for their lush marbling. It takes a lot of energy and a rare breed of cow to attain that. With plant meat, we control it and, thus, over time, can scale up our steak production and bring down the price. Eventually, we’ll be able to make the most premium meats attainable for everyone,” says cofounder Luka Sincek.
The company is soliciting reviewers through its Juicy Marbles Steak Testing Program, which includes access to a 24-hour hotline for all meat-related questions.