In the United Kingdom, baby care brand Huggies has introduced baby wipes that biodegrade after just 15 days under landfill conditions.
Huggies Pure Biodegradable wipes, made from natural fibers, are 100% plastic free and the brand’s first biodegradable product. They will be available at UK Asda and Morrison stores.
“We know this announcement will be welcome news for parents who rely on these wipes as an everyday childcare essential but are also trying to reduce their impact on the planet,” says Ori Ben Shai, Vice President & Managing Director Kimberly-Clark UK & Ireland. “No parent should have to compromise between caring for their baby and caring for the environment, so we’re proud to be able to offer them an affordable and sustainable solution, with baby’s skin care at its core.”
The Texas-based Kimberley-Clark brand set a target to eliminate plastic from its baby wipes in the United Kingdom within five years.