The wine leather is produced by Vegea, which participated in H&M’s Global Change Award contest in 2017. The collection incorporates Vegea into purses and shoes. The collection also features dyes made from coffee waste collected from H&M’s China office.
H&M is also working on circular solutions, such as recycled polyester dubbed Renu and Circulose made from waste cotton and viscose
“Going forward, we need to be using more bio-based materials and use more waste in our collections,” Pascal Brun, H&M’s sustainability manager, tells Vogue. “These collections are here to help enable the scale of these new innovations, and make them more commercial [to us and to other brands].”
The Conscious Collection goes on sale March 26th.