Croatian brothers carry on family shoe legacy with biodegradable tennis kicks

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In Croatia, two brothers have created biodegradable tennis shoes made from hemp, cotton, and other natural materials.

Domagoj and Hrvoje Boljar from Duga Resa founded Miret and operate within the EIT Climate-KIC accelerator dedicated to fostering climate-friendly startups. The inspiration came from the brothers’ late father Josip Joža Boljar, who began producing shoes in the 90s and eventually built a business with more than 100 employees.

“There was no family pressure for us to take over one day,” Domagoj said. “[But w]e inherited [our parents’ need] to create something new, something useful and tangible.”

The shoes are available at Miret.co.