AB InBev, owner of Corona, says the move will help cut down on the growing problem of plastic waste in oceans. The rings were developed with the ocean charity Parley for Oceans
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating,” Corona Better World director Evan Ellman tells Business Green. “We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”
The beermaker says it plans to expand the trial to the United Kingdom.