“Nutrition Greenhouse is part of our commitment to open innovation and collaborating with the changemakers of the future,” said Jim Andrew, PepsiCo Executive Vice President, Corporate Strategy and Chief Venturing Officer. “In line with our Performance with Purpose vision, we want to find and support entrepreneurs who are helping transform the food and beverage industry with nutritious, natural and sustainable products. We’re very excited to bring this program to the U.S. and Canada and hope to expand it throughout the rest of the world.”
The North American program follows the launch of PepsiCo’s Nutrition Greenhouse in Europe, now in its second year. In 2017, eight start-ups in the European program delivered an estimated combined sales growth of over 10 million euros.