In Switzerland, fragrance and flavor major Firmenich has launched the Natural and Clean Label to provide traceability for its food and beverage products.
The label goes “far beyond” current labeling requirements and provides end-to-end traceability in a format that consumers can understand. The initiative provides information on the source of the ingredients and country of origin, all the way to the production product.
“With our new Natural and Clean label platform, we are putting our world-class science to work to create high-intensity taste profiles drawn from nature in a sustainable and traceable way,” says Jerome Barra, VP Innovation & Design at Firmenich. “We use a range of techniques, from soft, solvent-free and CO2 extractions, all the way to “kitchen techniques” leveraging culinary arts, as well as innovative bio-based approaches like fermentation to offer the best of nature sustainably.”