In Denmark, LEGO is going beyond bioplastic bricks in a move to become more environmentally friendly and is revamping its packaging as well. LEGO announced a goal of 100% sustainable packaging by 2025. While the cardboard and other paper-based materials are recyclable, sustainably sourced and certified by the Forest Stewardship Council, some of the LEGO packaging contains single-use disposable plastics, which today are not sustainable, and in some cases cannot be recycled by consumers. In order to fix this, LEGO is working on making 100% of LEGO boxes, bags, and special packaging to be made from recycled or sustainably sourced biobased materials by 2025.
“By 2025, our aim is that no LEGO packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle,” said Vice President of Environmental Responsibility Tim Brooks in LEGO’s announcement.