In Massachusetts, Purple Carrot, the first and only 100 percent plant-based meal kit company, announced that Fresh Del Monte Produce Inc. made a $4 million equity investment in the company. This strategic investment brings an infusion of capital and leverage to optimize supply chain efficiency, gain access to the developing retail channel, and pursue unique opportunities for category expansion.
“Securing this strategic investment from Fresh Del Monte is a huge validation of our business model, and an important step forward for our company,” said Andy Levitt, Purple Carrot’s Founder & CEO. “This investment by Fresh Del Monte will strengthen our ability to create meaningful and lasting change, improve our core product, and open up a world of possibilities for brand expansion. I couldn’t be happier.”
Launched in October 2014, Purple Carrot delivers fresh, pre-portioned ingredients nationwide with simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home.