In the Middle East, natural and organic cosmetics are set to grow over the next five years from an estimated $2.25–$2.5 billion in 2017, driven by consumer preference. Market research firm TechSci forecasts annual growth of 12–15%, with the market valued at $4–5 billion by 2022.
“The green beauty business has transformed from a niche market to mainstream,” Ahmed Pauwels, CEO of Messe Frankfurt Middle East, organizer of Beautyworld Middle East, tells GDNonline. The conference, which takes place from May 8–10 in Dubai, will 1,600-plus exhibitors—over 60 of which will feature certified organic and natural products.
“Middle East consumers and beauty professionals are highly aware of the ethical and ecological issues that are of growing concern in today’s world, and are taking into account all these aspects in their purchasing decisions of beauty products, from the sourcing and types of raw ingredients used in manufacturing, right through to packaging, sales and marketing,” he adds.