In California, Beyond Meat announced a new 26,000 square foot research and development center as the home to Beyond Meat’s Manhattan Beach Project, the company’s on-going initiative to bring the best and brightest scientists, engineers, food technologists, chefs, and researchers together in service to a single goal: perfectly build a piece of meat directly from plants.
The center is seven times the size of the existing facilities and will serve as the foundation of Beyond Meat’s commitment to innovation through accelerated experimentation, learnings, and progress toward the goal of building plant-based meat that is indistinguishable from its animal-based equivalent.
Complementing the R&D efforts will be a gourmet kitchen to host chefs and culinary experts, as well as a formal sensory space for real-time consumer testing and panels. Keeping a close pulse on shifting consumer preferences and trends will allow Beyond Meat to stay at the forefront with cutting edge products.