In California, Beyond Meat launched Beyond Sausage, a plant-based breakthrough that delivers on the taste and texture of pork sausage, but with more protein, 43 percent less total fat, 38 percent less saturated fat, 27 percent less calories and 26 percent less sodium than pork sausage.
The first of its kind, Beyond Sausage is an assembly of pea, fava bean, and rice protein organized to deliver against the unique texture of pork sausage. Trace amounts of beet lend the meaty red color and coconut oil ensures mouth-watering juiciness. And it’s wrapped in a 100 percent plant-based casing derived from algae. Like the Beyond Burger, the company used its proprietary approach to braiding and binding proteins, fats, minerals, and water to recreate the basic architecture of meat.
Beyond Sausage launched exclusively at the Whole Foods Market Pearl Street in Boulder, CO in three flavors: Original Bratwurst, Hot Italian and Sweet Italian.