In Kansas, Cargill enabled a first-to-market blockchain-based solution for traceable Honeysuckle White brand turkeys. Beginning this Thanksgiving, consumers will be able to trace Honeysuckle White brand turkeys from a family farm to their table.
Consumers in select markets can simply text or enter a code found on the package at HoneysuckleWhite.com to access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer.
“The Honeysuckle White brand is committed to food transparency and we’re the only major turkey brand to exclusively provide family farm-raised turkey,” said Deborah Socha, Honeysuckle White brand manager. “We know consumers are looking beyond farm-to-table marketing promises to better understand where their food comes from and how it is produced. That’s why the Honeysuckle White brand is the first and only major turkey brand to pilot a blockchain-based solution for traceable turkey.”