In the United Kingdom, retail giant Tesco is launching its own range of budget-friendly, plant-based cleaning products.
The decision comes after the supermarket and general merchandise chain saw a 45% year-over-year increase in eco-friendly cleaning product sales in its stores.
The products, dubbed the Tesco Evo Active range, will range from £1–4 (US$1.32–5.28)—about 50% less than comparable brand-name products—and be manufactured using plant-based, non-toxic, and biodegradable ingredients. The line will include washing up liquid, two fabric conditioners, two laundry detergents, toilet cleaner and a multi-surface cleaner.
“Demand for eco-cleaning products in the UK is at an all-time high with shoppers more aware of how they can protect the planet through informed choices that start in their homes,” says Tesco household goods product developer, Sanjeev Kaushal. “Customers tells us that they want to buy eco-cleaning products but they must be effective, affordable, easily available and independently certified to not harm the environment. They also want complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment. We believe our new range of products answers all that criteria.”
The products have been independently tested and certified by the EU Ecolabel.