In California, Bolthouse Farms, the largest producer of baby carrots in North America, debuted Bolthouse Farms Plant Protein Milk, a refrigerated non-dairy alternative milk that contains 10 grams of pea protein and 50 percent more calcium than dairy milk. Bolthouse Farms Plant Protein Milk is vegan, non-GMO and does not contain common allergens like dairy, nuts and soy, or intolerances like lactose and gluten.
“Current alternative milk options don’t address the needs of more than 40 percent of people seeking great tasting, nutrient rich, allergy-free options,” said Suzanne Ginestro, Chief Marketing and Innovation Officer, C-Fresh. “Our Plant Protein Milk was created to satisfy the growing number of consumers seeking plant-based proteins, as well as traditional dairy milk drinkers looking for better food choices that are also rich in calcium.”
According to recent data from Information Resources, Inc., the non-dairy milk segment is expected to grow to $4 billion by 2020.