In California, Beyond Meat announced its partnership with Sysco, the nation’s largest food distributor. The exclusive deal will open distribution of the Beyond Burger to thousands of burger joints, restaurant chains, hospitality properties, healthcare centers and educational facilities nationwide.
The partnership with Sysco represents a wider cultural shift that is happening in the U.S. food ecosystem. According to a recent NPD Study, 70 percent of meat eaters are substituting a non-meat protein in a meal at least once a week and 22 percent say they are doing it more often than a year ago. While taste remains a key factor in food purchases, health benefits are one of the top reasons consumers choose plant-based protein.
Currently sold in grocery stores nationwide, The Beyond Burger will expand its potential reach to tens of thousands of restaurant and food service establishments enabling millions more people to experience the sizzling Future of Protein.