A bulk product beyond protein
Product diversification is the means to escape the commodity price rollercoaster — ideally, you would like something besides a pioneer product and one bulk product sold into one bulk market. At the Cellana Demonstration Farm, that second product is a biofuel made from the non-EPA algae oil. While algae biofuels are not exactly in vogue at the moment, they make sense as that third anchor product from a farm. Growers of corn and soybeans work the same way — they serve fuel and feed markets and have high-end pioneer products ranging from corn oil to a range of materials made from corn sugars.