She cites shea butter “for its overall goodness to the skin,” and Vitamin C, Provitamin B5 and Vitamin B3 for their “strong impact” on skin’s and scalp’s healthy metabolism.
“I also favor ingredients that have strong anti-inflammatory and anti-oxidant properties such as our unique oil-soluble green tea extract, Schizandra extract or Echium Oil,” she tells AJP. “These are incredibly efficient in preventing premature ageing.”
Personeni also tells AJP what to stay away from. “There are a number of ingredients that are not desirable in skin care but for me, allergy causing ingredients are probably the most critical,” she says. “Once you have triggered an allergic reaction to a chemical it stays with you for life and you can’t come close to that ingredient without reacting badly to it. Cocamidopropyl betain, propylene glycol, or MIT (a preservative that is now being restricted in EU due to a wave of allergic reactions) are some of these ingredients. We don’t use any of these in A’kin products.”