In California, Beyond Meat, a leader in plant-based protein, announced new distribution channels for the Beyond Burger. After a successful pilot in the meat case at Safeway’s Northern California division, Albertsons Companies is expanding The Beyond Burger into more than 860 of the Company’s Vons, Safeway, Pavilions, Haggen, Carrs and Albertsons stores across Southern California, Denver, Portland, Seattle and Alaska.
“It’s exciting to continue expanding The Beyond Burger across a national market through our partnership with Albertsons Companies,” said Ethan Brown, founder and CEO of Beyond Meat. “They share in our vision to offer delicious, satisfying, plant-based meat directly in the meat case where consumers are looking for protein.”
Since Memorial Day, the Beyond Burger has increased distribution by sevenfold and added partners like Albertsons Companies and Kroger. As a result of this recent expansion, The Beyond Burger will now be available in more than 2,000 leading grocery stores nationwide.