In Virginia, Smithfield Foods, Inc. invested $25 million in Chef’d, an e-commerce meal marketplace. With this investment, the companies will leverage Smithfield’s portfolio of brands for meal kit solutions across a variety of occasions.
Chef’d offers customers the opportunity to choose and reorder from more than a thousand meals at any given time, without the hassle and cost of subscriptions or membership fees. Chef’d partners with notable chefs, culinary personalities and more than 125 trusted brands in food, fitness, and health and wellness to provide convenient meal solutions spanning breakfast, lunch, dinner and dessert.
Chef’d will gain access to Smithfield’s product development and sourcing capabilities and Smithfield will be able to innovate and learn using Chef’d’s direct-to-consumer model by tapping into real-time consumer insights and sales data. Chef’d will be able to leverage Smithfield’s national distribution network and facilities to expand its ability to serve consumers with next-day delivery services.