In Virginia, Nestlé USA partnered with Rabobank and RocketSpace to support startups for the Terra Food + Agtech Accelerator program. Nestlé expects to support twenty startups during the period of two 6-month accelerator programs to explore new and improved ways to produce, sell and distribute food.
“We’re experiencing a seismic shift in the food industry, and our partnership with Terra by Rabobank and RocketSpace is just one way in which Nestlé can play a leading role in meeting quickly evolving consumer expectations and explore new disruptive technologies and business models,” said Rui Barbas, chief strategy officer, Nestlé USA. “When we combine the resources of Nestlé with the creativity and new thinking born from the startup culture, we can create real change in our industry and best deliver on consumer needs.”
Terra enables innovation by connecting global brands like Nestlé with startups to work on real-life product testing and go-to-market solutions.