In Israel, Frutarom Natural Solutions BU is working with local women farmers and growers in Latin America to ensure a safe, sustainable and consistent supply of natural annatto coloring. Annatto is an oily seed from the Achiote tree and natural pigments in the seeds have a wide color range of yellow to orange tones with mid to high stability against light, heat and oxidation.
“Global food and beverage companies are shifting quickly from Yellow 5 and 6 artificial colors to natural annatto in a wide range of food applications,” said Yoni Glickman, President of Frutarom Natural Solutions.
Frutarom is working with a local agriculture partner to encourage local women to become independent farmers and grow annatto in their fields. Frutarom will buy all the fresh annatto harvested at a fair price. The outcome of this collaboration is providing a safe, stable income to the growers, working directly with local farmers.