In California, Beyond Meat announced the international launch of The Beyond Burger at the in-store bistro of Hong Kong’s Green Common’s Harbour City and Landmark locations. Retail packs of The Beyond Burger will be sold in the protein aisle of Green Common supermarkets. Following the Green Common launch, The Beyond Burger will be available in May at The Butchers Club, a popular burger restaurant in Hong Kong.
“I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the U.S. to carry The Beyond Burger. I wouldn’t compare The Beyond Burger with other plant or meat burgers; I would compare it to the iPhone or Tesla, because it is, simply, a game-changer,” said Green Monday’s David Yeung, CEO and co-founder.
Green Monday, a social enterprise group, opened Green Common, the world’s first plant-based green living concept store to enable healthy and sustainable living.