In California, Innit, a leading food tech innovator, acquired ShopWell Labs, Inc., a personalized food discovery platform with features ranging from meal planning, shopping and preparation, to automated cooking on smart appliances. ShopWell’s patented algorithm analyzes ingredients, nutrition, location and the popularity of over 400,000 products.
“ShopWell has long been a leading authority on personalized nutrition. We’re integrating their unique capabilities into the Innit Platform to provide consumers with inspiration and confidence at every stage of selecting and preparing food,” said Eugenio Minvielle, president and founder of Innit. “Personalization of food and nutrition is at the forefront of our strategy and ShopWell brings powerful integration with retail and food information to help users eat and live better.”
Launching later in 2017, the Innit platform will allow consumers to scan a product label for immediate information or connect their store loyalty card to automatically track food purchases and receive curated recommendations.