In New York, with a pledge of $25 million, Daniel Lubetzky, the Founder and CEO of KIND Healthy Snacks launched Feed the Truth to improve public health by making truth, transparency and integrity the foremost values in today’s food system. Feed the Truth will ensure science overrules special interests by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and ability to disseminate biased science, among other activities that are detrimental to public health.
To ensure Feed the Truth’s independence, Lubetzky will remove himself from all activities and governance of the new organization. “In establishing Feed the Truth, my intent is to elevate reputable science, bolster the voices of the nutrition community, and improve the guidance and information offered to Americans,” Lubetzky said.
Lubetzky’s donor-advised fund made an initial contribution of $5 million and Lubetzky intends to fund an additional $20 million over the next ten years.