In Texas, 301 INC, the new business development and venturing unit of General Mills, led a $6 million investment in Rhythm Superfoods, an Austin-based company known for creating organic and non-GMO plant-based superfood snacks. Additional investors include Blueberry Ventures and the CircleUp Growth Fund.
This is the second round of funding Rhythm Superfoods has received from both 301 INC and the CircleUp Growth Fund since the start of 2016. During that time Rhythm Superfoods expanded distribution into new markets and channels, added a line of dehydrated beet chips to its plant-based, nutrient-dense snacks and grew to become the leading brand of kale chips in the market.
Founded in 2009, Rhythm Superfoods’s plant-based superfood snacks are available in over 5,000 grocery stores nationwide. The additional funding will enable the brand to continue their growth, expand capacity, support sales and marketing initiatives, as well as help drive innovation through new product development.