In Colorado, HerdDogg, Inc. introduced smart tags for cows that capture detailed biometric data from the animals and transmit the data to a lightweight passive reader. Like a fitness tracker for cows, HerdDogg extends the Internet of Things to the farm and helps livestock managers maintain a healthy animal population by making timely, data-driven decisions for each and every cow.
Instead of using bar code technology which is used heavily in the livestock industry today, HerdDogg has blended advanced technologies not just to count animals but to gain insight into each animal within the entire herd. The data is on-demand and easily accessible using portable devices and smart phones.
HerdDogg has raised a seed round of $750,000 including $500,000 from Serra Ventures and has been doing pilot programs at several ranches and dairies across the U.S. HerdDogg plans a public beta launch in November with pre-orders available at that time.